Updated Sep 13, 2021 12:32 PM

You brush your teeth twice a day. But do you know what’s in your toothpaste? Oral care products made with natural ingredients have become increasingly popular as an alternative to formulations made with chemicals like parabens and sulfates. While there are no real guidelines for what constitutes a “natural” toothpaste, typical ingredients can range from coconut oil to cardamom to charcoal. Additionally, they are free of artificial colors, flavors, and preservatives. 

The best natural toothpastes are made with quality ingredients and promote a healthy mouth by whitening, helping with tooth and gum sensitivity, and preventing cavities and plaque buildup. It doesn’t hurt if the brand uses sustainable practices too. 

How We Picked These Products

When selecting the best natural toothpastes, we looked at ten companies and 15 products. The most important feature we took into consideration was the ingredient list because natural toothpaste should use naturally derived or sourced ingredients. We also wanted to see that the toothpastes were free of artificial sweeteners, sugars, colors, and preservatives. Cruelty-free, gluten-free, and vegan products were also at the top of our list. 

In addition, as some of our picks claimed they helped with sensitivity and whitening, we wanted to be sure that they actually did what they said they did. In addition to that, we researched which ingredients were used for those purposes. Finally, we looked to see if the brand itself used sustainable practices and eco-friendly packaging.

The Best Natural Toothpastes: Reviews and Recommendations

Best Overall Natural Toothpaste: Kiss My Face Triple Action Gel Toothpaste

Best Overall

This vegan toothpaste is formulated without artificial colors or flavors. Kiss My Face

Why It Made The Cut: This toothpaste is made with tea tree oil, olive leaf extract, and peppermint that leaves your mouth feeling clean and fresh. 


  • Key Ingredients: Aloe, tea tree oil, olive leaf extract and peppermint
  • Flavor: Mint
  • Weight: 4.5 ounces
  • Vegan and cruelty-free
  • Not a great whitener 
  • Made with natural ingredients
  • Fresh, minty mouth feel
  • Kiss My Face Triple Action Gel Toothpaste

    Kiss My Face Triple Action Toothpaste is made with tea tree oil, olive leaf extract, and peppermint to promote a clean and healthy mouth. It also contains aloe, a plant known for its soothing properties. And it’s designed to remove plaque, whiten teeth, and prevent tartar buildup.  

    In addition to using natural ingredients, the brand is known for making 100 percent cruelty-free personal care products for over 35 years. They are also vegan, SLS-free (sodium lauryl sulfate—a foaming agent used in toothpaste), triclosan-free (synthetic pesticide), paraben-free, and even gluten-free. It’s made without artificial colors, flavors, and sweeteners, but it’s still minty fresh. That said, while the label claims that this toothpaste whitens, reviewers have shared that this has not been their experience.

    Best value natural toothpaste: Tom’s of Maine Natural Wicked Fresh Fluoride Toothpaste

    Best value

    This toothpaste from Tom’s of Maine uses licorice root help. Tom’s of Maine

    Why It Made The Cut: Tom’s of Maine Natural Wicked Fresh Fluoride Toothpaste has no artificial sweeteners, preservatives, colors, or flavors and is not tested on animals.


    • Key Ingredient: Licorice root extract
    • Flavor: Spearmint
    • What it does: Freshens breath, fights cavities 
  • Uses licorice root to combat bad breath
  • Some users don’t like the texture
  • Clinically proven to prevent cavities and bad breath
  • No artificial flavors, colors, or preservatives
  • Tom’s of Maine Natural Wicked Fresh Fluoride Toothpaste

    Tom’s of Maine is well-known for their line of natural products. This formulation uses licorice root extract, a common ingredient in natural toothpaste that may prevent and treat tooth decay and gum disease, according to WebMD. Tom’s also gives consumers options by making toothpastes that use fluoride and ones that don’t. Some researchers have raised concerns about excessive intake of fluoride. However, it does clean and strengthens teeth to promote a healthier mouth.

    The brand also wins points for disclosure. Tom’s website lists each ingredient’s purpose and source, so shoppers can better understand what they’re putting in their mouth. For example, the ingredient xylitol comes from birch trees or corn and is used as a sweetener. 

    Best Natural Toothpaste for Kids: Jack n’ Jill Natural Kids Toothpaste

    This toothpaste comes in yummy fruit flavors that are safe for kids to swallow. JACK N’ JILL …………….. SINCE 1949

    Why It Made The Cut: Jack n’ Jill’s Natural Kids Toothpaste is made especially for kids’ mouths and helps prevent cavities, soothe gums, and fight tooth decay. 


    • Key Ingredients: Xylitol and Calendula
    • Flavors: Blueberry and raspberry
  • Uses natural ingredients, such as xylitol and calendula
  • Pricey for size
  • Certified cruelty-free, vegan, gluten-free, fluoride-free, and SLS-free
  • Safe if swallowed
  • Jack n’ Jill Natural Kids Toothpaste

    Jack n’ Jill Natural Kids Toothpaste was made especially for young mouths. The brand offers appealing flavors like blueberry, raspberry, strawberry, banana, and blackcurrant. But because they understand that kids have a tendency to swallow toothpaste, they made it safe to ingest. The toothpaste has natural ingredients including 40 percent xylitol and calendula (marigold), which help to soothe gums and fight tooth decay. To give the organic toothpaste its tempting taste, the brand uses all-natural flavors. It’s also free of fluoride, sugar, color, SLS, artificial preservatives and is gluten- and dairy-free. Plus, the brand uses BPA-free materials and minimal recyclable packaging. 

    Best Natural Toothpaste for Sensitive Teeth: Boka Ela Mint Natural Toothpaste For Sensitive Teeth

    Best for Sensitive Teeth

    This toothpaste uses a mineral to strengthen the enamel of teeth. Boka

    Why It Made The Cut:  Boka Ela Mint Natural Toothpaste contains a mineral to help rebuild enamel while providing gentle cleaning for sensitive teeth.


    • Key Ingredients: n-Ha
    • Flavor: Mint
  • Uses n-Ha, the mineral that makes up enamel
  • Pricey
  • Non-toxic 
  • Vegan and cruelty-free
  • Boka Ela Mint Natural Toothpaste For Sensitive Teeth

    Instead of using fluoride, Boka Ela Mint Natural Toothpaste uses non-toxic n-Ha, the mineral that makes up the primary foundation of teeth and bones to help restore and remineralize teeth. Remineralization occurs when minerals bond to the teeth and fill in the weakened areas of enamel. 

    Made with antioxidant-rich green tea and cardamom to promote a healthy mouth, this toothpaste is also free of SLS, fluoride, parabens, endocrine disruptors, and artificial flavors and colors. Other powerful natural ingredients include soothing aloe vera, bacteria-fighting xylitol, and mint. This oral care product is a bit expensive but again, the quality of the ingredients should be taken into consideration. 

    Best Whitening Natural Toothpaste: David’s Natural Toothpaste

    Best Whitening

    Keep your smile bright with baking soda in this toothpaste. Davids

    Why It Made The Cut: David’s Toothpaste uses baking soda and mint grown across the United States to whiten teeth, reduce plaque and freshen breath.


    • Key Ingredients: Baking soda (sodium bicarbonate) and mint oil
    • Flavor: Peppermint
  • Naturally sourced and derived ingredients
  • Pricey 
  • No artificial flavors, sweeteners, colors, or preservatives 
  • Zero waste metal tube
  • David’s Natural Toothpaste

    David’s Toothpaste uses naturally derived abrasives to help remove surface stains for whiter teeth and a cleaner, healthier mouth. By using baking soda (sodium bicarbonate), the toothpaste neutralizes acids, which also promotes good oral hygiene. And the fresh minty flavor is derived from mint grown across the United States. 

    In addition, David’s is fluoride-free, SLS-free, and sulfate-free. The company also focuses on sustainability in packaging the toothpaste in a recyclable metal tube. In order to use every last bit of toothpaste, a metal tube key roller and squeezer are included. This toothpaste is on the pricier side, so you will certainly want to use it till the very end. 

    Things to Consider Before Buying the Best Natural Toothpaste


    If you don’t want to spend an arm and a leg on oral care products, there are brands that offer natural toothpastes for very affordable prices or that sell in bulk to save more. But keep an eye out for the ingredient list to make sure you are aligned with what’s being used. Typically, as is the case with most products, the more premium the ingredients, the more expensive the product will be. 


    Fluoride in toothpaste is a long-debated topic. While it’s a mainstay in more traditional toothpastes, it’s less common in natural toothpastes. Fluoride can help strengthen tooth enamel and prevent cavities but thanks to modern science, there are other ingredients like n-Ha, xylitol, and green tea extract, to name a few, that can be used instead of fluoride that has the same or similar effects. 

    For Children

    If you’re purchasing toothpaste for kids, there are a couple of factors you want to keep in mind. As younger kids don’t necessarily know that they shouldn’t swallow their toothpaste, you want one that is safe to swallow, with no toxic ingredients. Look for options that not only use natural ingredients to clean the teeth and keep a healthy mouth but also to make the toothpaste appealing for kids.


    Q: Is natural toothpaste better for your teeth?

    While it’s hard to say if natural toothpastes are better for your teeth, they are certainly able to compete with traditional toothpastes. By using innovative technologies and ingredients, natural toothpastes freshen breath, reduce plaque buildup, prevent cavities, are gentle on sensitive teeth, and can even whiten teeth. 

    Q: Is natural toothpaste bad for your teeth?

    It’s not necessarily bad for your teeth. When natural toothpaste was originally introduced, it wasn’t seen as the best option because it didn’t contain fluoride, which is proven to be the best way to prevent cavities. Depending on the product, some natural toothpastes are now made with naturally derived ingredients that are also able to provide cavity protection. 

    Q: Is natural toothpaste better than fluoride toothpaste?

    Natural toothpaste uses ingredients such as peppermint oil and baking soda that people may want to see, especially since you’re brushing your teeth twice a day. In this way, natural toothpastes are a leg up on some traditional toothpastes, which can be made with artificial flavors and sweeteners and endocrine-disrupting chemicals like parabens.

    Final Thoughts

    Selecting the best natural toothpaste is a personal choice. Your health needs and preferences should be taken into consideration whether you want fluoride-free, have tooth sensitivities, or are shopping for your kids. Once you have a better understanding of what ingredients are used and how they might affect and help the health of your mouth, you can reap the benefits of natural toothpaste.