When we’re talking about white paper, it would be easy to think that, well, it’s just white. But actually, one of the numbers that you need to look for if you want perfect colour reproduction and a whiter than white background is the brightness. Measured on a scale from 0 to 100, the higher the number, the more light it reflects. The more light it reflects, the more defined your print will appear. For everyday use, a brightness of around 92 is pretty standard, but if you’re printing important documents and want to impress, you might want to head towards 96.